TikTok is testing support for paid subscriptions in an effort to give creators the opportunity to make money out of their videos. If TikTok proceeds with paid subscriptions, this will be the latest move by TikTok to help users monetize their content. Having that said, you might be wondering, how will creators fuel the algorithm and reach users, if their best content is only available to subscribers?
As Position Mobile has learned from The Verge, “This is not a problem unique to TikTok, of course; all digital platforms trying to help content creators and influencers monetize their content are trying to balance engagement vs. letting creators monetize directly. And the creators themselves have to be able to predict what content subscribers will be willing to pay for, and what content will help them best promote their own work.”
TikTok is not the only platform that has announced paid subscriptions. As Position Mobile has found out, Meta-owned Instagram stated that it’s launching a test of paid subscriptions through which users will be paying a monthly fee that will range from $0.99 to $99.99 to access exclusive content.