Push notifications are when a website, app, or other internet based publisher sends out a message to subscribers or site visitors. Push notifications are clickable pop-up messages that appear on your users’ browser or device.

Push notifications are effective marketing tools because they allow you to reach potential customers regardless of which platform they are using and they don’t have to open an email or visit your site to see the notification.

Push Notification Examples

Push Notification Example iPhone
OneSignal Push Notification Example macOS

Benefits of Push Notifications

What Does It Mean To Enable Push Notifications?

Users who have just installed your app or visited your website may be prompted to “enable push notifications”. If a user enables push notifications, they are giving you or your business permission to send them pushes at any time. When a user has push notifications enabled, you can reach them on their mobile device or desktop computer, depending on where they are connected.